Extending stories over various platforms isn’t a new concept, as we noted in our 2011 trend report Transmedia Rising. But transmedia is becoming more pervasive as content creators find new...

it becomes transmedia. As far as I’m concerned, the ad space has been practicing transmedia for a long time anyway. That’s what integrated marketing is or should be: conveying a...

...exploration around the convergence of transmedia, gaming, entertainment and tech, where so much interesting stuff is happening now. In terms of access to the superstars of Silicon Valley (and, rapidly,...

...marketing and more. Transmedia campaigns such as this are imperative in China, as media is extremely fragmented and cluttered, and the online world is even more diverse. Mobile penetration is...

...And the second rule is, you have to use whatever tools are appropriate to tell that story. There’s a lot of interest right now in transmedia. But the problem there...

...the album from artists collaborating with software developers and multimedia or transmedia innovators.” Björk helped to launch the genre with her high-concept 2011 app album, Biophilia, and we’re likely to...