...Extending stories over various platforms isn’t a new concept, as we noted in our 2011 trend report Transmedia Rising. But transmedia is becoming more pervasive as content creators find...

...Since we published our Transmedia Rising report two years ago, we’ve been watching the evolution of this and other creative storytelling concepts, along with the rise of immersive entertainment...

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -“Divining the Future,” a series...

...more exploration around the convergence of transmedia, gaming, entertainment and tech, where so much interesting stuff is happening now. In terms of access to the superstars of Silicon Valley (and,...

...marketing and more. Transmedia campaigns such as this are imperative in China, as media is extremely fragmented and cluttered, and the online world is even more diverse. Mobile penetration is...

...rule. And the second rule is, you have to use whatever tools are appropriate to tell that story. There’s a lot of interest right now in transmedia. But the problem...

...of the album from artists collaborating with software developers and multimedia or transmedia innovators.” Björk helped to launch the genre with her high-concept 2011 app album, Biophilia, and we’re likely...