Transmedia on the rise in television
07/05/2012Extending stories over various platforms isn’t a new concept, as we noted in our 2011 trend report Transmedia Rising. But transmedia is becoming more pervasive as content creators find new...
...marketing and more. Transmedia campaigns such as this are imperative in China, as media is extremely fragmented and cluttered, and the online world is even more diverse. Mobile penetration is...
...the album from artists collaborating with software developers and multimedia or transmedia innovators.” Björk helped to launch the genre with her high-concept 2011 app album, Biophilia, and we’re likely to...