like times they’ve been bullied or made to feel not beautiful,” even though they only interact with Shudu. The current popularity of virtual influencers reflects a generation capable of emotionally...

–Macy’s is launching its first modest fashion line in partnership with Verona Collection, shares Refinery29. –The New York Times explores the rise of the “social media fembot,” influencers who are...

...where and when to pick up the shoes. An Adidas exec calls it a “virtual line.” In addition to collecting data on these super-fans, the app lets Adidas control which...

...McDonald’s served up its famous Happy Meal with a dash of virtual reality (VR). Created in partnership with Dallas-based studio Groove Jones, McDo’s V-Artist installation encouraged visitors to paint the...

...soon lose.” –Adweek goes inside the “nascent trend” of brands adding influencers to their marketing and creative teams. –The Handmaid’s Tale Emmy win was a first for a streaming service....

...is cracking down on influencers, who must clearly label promotional posts on Instagram, writes Women’s Wear Daily. –The Children’s Hospital of Philadelphia has developed the Biobag, an artificial womb that...

...art scene, reporting on the spate of Lebanese artists, curators, gallerists and patrons that are exporting the city’s creative name to the West. -Brand partnerships with social media influencers are...

...are the newest coveted Instagram influencers—and Fast Company explains how brands can get their endorsement. –Befitting a museum at the heart of tech culture, the newly renovated San Francisco Museum...

Dr. Montpetit, who works in MIT’s Research Laboratory of Electronics, was among the experts and influencers we talked with for our May trend report, “10 Ways Marketers Are Using the...

...as opposed to an isolated tool, like virtual reality. We can share and revel in the use of AR. So, imagine a festival where there are triggers everywhere for AR—you...