like times they’ve been bullied or made to feel not beautiful,” even though they only interact with Shudu. The current popularity of virtual influencers reflects a generation capable of emotionally...

–Artist Tabitha Nikolai creates immersive virtual worlds that “explore trans identity and social isolation,” writes i-D. –The New York Times examines millennials’ obsession with houseplants and the rise of the...

–Macy’s is launching its first modest fashion line in partnership with Verona Collection, shares Refinery29. –The New York Times explores the rise of the “social media fembot,” influencers who are...

...where and when to pick up the shoes. An Adidas exec calls it a “virtual line.” In addition to collecting data on these super-fans, the app lets Adidas control which...

...selling virtual intimacy, creating POV ads that leverage fans’ emotional investment in celebrities and make them feel like they are sharing an intimate moment with their idols, while making the...

...justice and community-first mission, Travel and Leisure reports. –Doctors are using virtual reality to treat eating disorders, finding success in the highly-controlled environment it provides, says The Wall Street Journal....

–WWD introduces L’Oreal’s new DTC hair-color brand, which combines technology and virtual consultation for personalized recommendations. –The next generation of Microsoft Word will leverage artificial intelligence to perform “political correctness...

...loop architecture can be used to feed the predicted population of 10 billion in 2050, explains Dezeen. –As virtual influencers become more popular, Balmain has added three computer-generated models to...

...McDonald’s served up its famous Happy Meal with a dash of virtual reality (VR). Created in partnership with Dallas-based studio Groove Jones, McDo’s V-Artist installation encouraged visitors to paint the...

Dr. Montpetit, who works in MIT’s Research Laboratory of Electronics, was among the experts and influencers we talked with for our May trend report, “10 Ways Marketers Are Using the...