...for fun and diverting escapes. Millennials and Xennials in particular are increasingly seeking out nostalgic and playful releases from responsibilities. In fact, JWT Intelligence’s SONAR™ research shows that consumers are...

...The Verge. –The Skift explores the future of Xennial luxury travel, based on our Future 100 report. Download it here. –Kering and the London College of Fashion have created the...

...new cohort shaping the face of adulthood: The New Adults. Previously called Xennials, Midults and more, New Adults represent a group of 30 to 45-year-olds with more in common with...

What will adulthood mean in 2020? The New Adulthood reveals a new and unique cohort shaping growing up: the New Adults. Previously called Xennials, midults and more, New Adults span...