J. Walter Thompson Intelligence is a center for provocative thinking that focuses on identifying shifts in the global zeitgeist.
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...a new cohort shaping the face of adulthood: The New Adults. Previously called Xennials, Midults and more, New Adults represent a group of 30 to 45-year-olds with more in common...
Our annual The Future 100 report dives into the trends, innovation, and cultural changes that will drive the next year. How did last year’s predictions fare? Below, we...
...What will adulthood mean in 2020? The New Adulthood reveals a new and unique cohort shaping growing up: the New Adults. Previously called Xennials, midults and more, New Adults...
...on financial matters, with online articles addressing the basics of investing and tips for managing money. Goop targets xennials and generation X, so posts even cover making the most out...
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