The world today is awash with data, but not all data is created equally. And we also live in a world of limited time where we need to get to conclusions quickly. To this end, Diana has developed a keen sense of delineating good data from the bad, and more importantly, Diana has developed an industry reputation for understanding how to get to useful data. Additionally, Diana is known for understanding the difference between interesting and important. Why does any of this matter? Getting it right, getting it quick, and getting to the heart of the issue is what every client needs.
As a Director of Brand Intelligence at J. Walter Thompson, Diana has partnered with brands across a variety of industries, such as energy, healthcare, alcohol, CPG and tourism/travel. Diana also has a particular interest in the intersection of consumerism and culture, exposing deeply-camouflaged insights to deliver impactful business results for marketers and brands. Diana was the lead methodologist in developing the quantitative research protocol for numerous cultural explorations regarding women in society today, something J. Walter Thompson calls Female Tribes.
Before joining J. Walter Thompson in 2014, Diana held positions at market research companies GfK and Knowledge Networks, focusing on healthcare and pharmaceutical verticals.
Diana is an active contributor to the research industry at large and industry and trade groups promoting female empowerment.
Outside of work, Diana is an active athlete, and immerses herself in a wide range of learning endeavors. She holds a B.A. and MBA from Rutgers University.