New this year: Adding a more global perspective, the report is underpinned with JWT SONAR™ data across 12 markets. We surveyed a total of 6,063 adults aged 18-plus in Australia, Brazil, Canada, China, Colombia, Greece, India, Italy, Japan, Thailand, the U.K. and the U.S. We also consulted with a range of experts and innovators, as well as our global planners and researchers.