• Eight pages of original infographics from a survey of over 1,200 people aged 13–22 in the United Kingdom and United States—by our in-house data unit SONAR™
  • A closer look at five Super Creative gen Z in the format of case studies. Three were also filmed as part of the study, offering a deeper understanding of how social media has shaped their creativity.
  • Interviews with researchers, experts and media influencers
  • A concise overview of who generation Z are
  • Seven takeaways from the study

Key creative themes include:

    • Mobile-first storytellers
    • Creative activists
    • Slash//Slash Generation
    • Craft and digital
    • Hyper-fluid influencers

Cover image: Art by Katya Abedian. Courtesy of Irregular Labs