• 23 pages of original infographics from a survey of 1,755 US and 1,768 UK consumers conducted by SONAR™, J. Walter Thompson’s proprietary research tool
  • Twelve case studies profiling the New Adult sub-types, including the Second City Family, the New Adult Backpackers, and the Xennial Single
  • Exclusive interviews with experts in travel, retail, marketing and more
  • Key brand takeaways from each section

Topics covered include:

  • Technology. A look at the tech fluency and social media engagement of the last group of digital non-natives
  • Business. How do New Adults work, and what motivates them?
  • Beauty and Lifestyle. The rise of wellness and health in New Adults, as well as their beauty spend.
  • Finance. New Adults are responsible savers, not rash spenders. Are financial brands reaching them?
  • Media and Culture. A look at what this demographic is watching, listening to, and reading.
  • Politics. A profile of this highly-engaged block of future civic leaders.
  • Luxury. Is quality overriding quantity for this new tribe? Plus, how New Adults respond to luxury advertising
  • And more