Aging societies, a rising incidence of lifestyle diseases and a growing middle class are fueling fresh interest in health and wellness across the Asia Pacific region.
Yet amid rising consumer expectations, many countries still suffer a shortage of doctors and facilities, leading to long waits and a rural-urban divide. Now new players—multinational, tech-savvy and consumer-minded—are stepping in with goods and services that blur the line between lifestyle and professional healthcare, with hyper-personalized regimens to boot.
“The Well Economy: APAC Edition” reveals how consumer beliefs and behaviors in Australia, China, Japan, Thailand and Indonesia are evolving when it comes to health. We identify consumer trends and opportunities for brands, both in the traditional health care sector—hospitals, clinics, insurers, pharmaceuticals—and its expanding ecosystem, made up of players in areas such as technology, food, beauty, hospitality, retail, the workplace and medical tourism.
The full report includes:
- Survey data on who consumers trust with their health, satisfaction with current systems, use of health apps, views on data and privacy, and more
- 32 pages of original infographics from survey of 2,500 consumers from five countries – China, Japan, Australia, Thailand and Indonesia – by our in-house data unit SONAR™
- Interviews with health and wellness experts
- Un-tabooing Health, from mental to sexual health
- New Medical Matchmakers
- Disrupting insurance
- Medical tourism
- Health and wellness in the workplace, retail, hospitality, beauty and food
- And more